Flipping Homes

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Is flipping houses illegal? Flipping homes, investment properties or, real estate or otherwise, is perfectly legal. The term has recently been used in the main stream media to describe what is essentially mortgage fraud.

Flipping is defined generally as one person finding an undervalued opportunity in real estate and getting that investment property under contract to purchase it. He or she then sells or “assigns” that contract -- for a fee-- to another investor and that person actually closes on the property.

The person buying the property usually does not even need a mortgage – they just write the check. It’s really a pretty symbiotic relationship when you are flipping houses.

Finding great deals takes time and people with money and the resources to fix properties don’t usually have lots of that. People who are interested in getting involved in the business usually have lots of time so they do the leg work to find the house. I personally don't have the time to work with crews and the time consuming work of a rehab project. I would prefer to be the wholesalers and to make a business of it. I actually prefer the term “wholesaling houses” to flipping. All businesses have wholesalers in the distribution chain, real estate investing is no different.

To get into this business you need to prospect or create a steady stream of sellers to talk to. Now like the new salesman you can start by knocking on doors and cold calling or you can work the smart way. You can advertise to find home sellers motivated to sell now!

Advertising driven wholesaling is changing the face of the real estate investing business very rapidly. Large companies like the huge HomeVestors, small mom and pops and smart individuals are all advertising to buy houses. Advertising works, plain and simple, you see bandits signs, billboards, television and radio spots and of course the ads in the newspapers.

What the new or inexperienced wholesaler does not know yet is the term or concept of ROI, that’s return on investment. The phone will ring but is it cost effective? Are you keeping track of what it costs you to buy each deal? Do you know which method is producing the best returns for your invested dollar? Study marketing not real estate.

The business of finding undervalued deals is changing so fast that almost no one can keep up. Don’t be left behind. The advertising driven, ROI business model is taking over the once private, very localized business of flipping houses. Big, organized companies are now getting involved because there are big profits to be had. Don’t be under the misconception that you need lots of money to start. I started with hand written signs on telephone poles and three line ads in tiny local papers – very inexpensive.

Get in the business now and stake claim to your niche in your town. What other business can you earn fees of $3,000, $5,000, $10,000 or more for a few hours work driving around looking at houses?

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