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Adult Day Care
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Adult Day Care
Representing another idea still in its formative stages, adult day care is more often than not a service provided by existing senior communities. That's the case with Jonathan Howard's Charlotte, North Carolina-based Resources for Senior Living, a group of senior living communities that added adult day care at its communities in Charlotte, North Carolina, in 2003.
"The primary purpose of adult day care is to provide caregivers, who are usually the spouse or an adult child, with relief," says Howard, 49, who projects overall revenues of $30 million for 2004, of which a small fraction is attributable to adult day care. "Knowing their loved ones are in a safe, stimulating place for the day, caregivers can run errands and even enjoy a little free time."
The rise in adult day-care services is a sign of the times, says Howard:. "This area is growing rapidly because as the population ages, other trends-such as two-career households, smaller families and adult children living far from their parents-are putting even more pressure on caregivers' time and energy."
What's more, adult day care offers seniors the ability to socialize with their peers and engage in activities that they might not otherwise have an opportunity to do. Offering a twist on the idea of getting seniors out of the house, Los Angeles entrepreneur Gregg Steiner came up with 866-8EL-DERS, a Los Angeles company that was set to launch at press time. The company will offer field trips, day care and entertainment for seniors who either live in a senior facility or live at home but can't drive. "[Seniors may be] stuck in a horrible environment with no means to get out and no access to any culture or real entertainment," says Steiner, 34. "Their children don't have the time to visit enough, let alone take them out for a half-day each week to be entertained somewhere."
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