Conversion Rate

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A conversion rate is simply the percentage of visitors who took the next action. Whether this is buying a product, signing up for a newsletter, downloading a program, etc.

Tracking your conversion rate is an important factor in running a successful ad campaign. This will eliminate advertising that is not effective and promote advertising that is working.

Once I started tracking my conversion rates, my sales doubled and expenses were cut.

When running a website, most people focus entirely too much on one factor that may determine their conversion rate. In reality, conversion rates are determined by number of factors.

Those factors include:

Attracting the right visitors (targeted traffic).

Attractiveness of the offer ( a good sales copy).

Easy to navigate (not complicated).

Relevancy of next action (staying on topic).

There are other factors to look at, however these are a few of the biggies.

Finally, your conversion rate is essential to track, in order to create a high performance ad campaign.

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